NRF State of retail and the consumer

Digital Event backgrounds and social graphics

The National Retail Federation hosts the State of Retail & the Consumer as a digital event, which you can view above. I led the design for this event with feedback from the team. Using NRF’s consumer color, purple, and the idea of connection, I designed the event backgrounds, the social graphics, as well as chart with the accompanying data. With such a specific style of event, I was challenged to find a design that could cross angled walls as well as many different size collateral.