Auto tech showcase

Event logo and signage

At Craft | Media Digital, I was lead designer for the 2023 Auto Tech Showcase presented by the Alliance for Automotive Innovation. I utilized elements of the Alliance for Automotive Innovation’s brand to make sure the event branding was still cohesive, but took a more modern, fun approach to make it special for the event. I designed the event logo as well as the signage and badges with feedback from the team.